delivering our Brands to four counties in Illinois
Since 1970 Superior Beverage has been distributing beverage brands into the western suburbs of Chicago. We distribute our brands to retailers in Kane, DuPage, Kendall, and DeKalb Counties.
Our territory has seen a lot of change since we opened our doors in 1970. Today we service over 1,450 retail customers, represent over 40 unique suppliers, and have more than 1,300 SKU’s in our portfolio.
About Our Customers
Our customers give us a lens into consumers’ behavior. We combine retailers’ feedback with market insights to ensure we stay ahead of consumer trends and tailor our portfolio to meet customers’ needs.
As a pro-sell customer, I initially found it challenging not to have a face-to-face relationship with an SB associate. However, after the adjustment period, I have found my access to new products, pricing, and promotions.