Areas we serve

We distribute our brands to licensed retailers in Kane, Dupage, Kendall, and DeKalb Counties.

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delivering our Brands to four counties in Illinois

Since 1970 Superior Beverage has been distributing beverage brands into the western suburbs of Chicago. We distribute our brands to retailers in Kane, DuPage, Kendall, and DeKalb Counties.

Our territory has seen a lot of change since we opened our doors in 1970. Today we service over 1,450 retail customers, represent over 40 unique suppliers, and have more than 1,300 SKU’s in our portfolio.

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About Our Customers

Our customers give us a lens into consumers’ behavior. We combine retailers’ feedback with market insights to ensure we stay ahead of consumer trends and tailor our portfolio to meet customers’ needs.

Country Club

As a pro-sell customer, I initially found it challenging not to have a face-to-face relationship with an SB associate. However, after the adjustment period, I have found my access to new products, pricing, and promotions.

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Delivering More Than Beer To Suppliers & Customers

We provide accountability to our stakeholders in ensuring our products arrive fresh to licensed retailers. We cultivate healthy competition by providing an assortment of brands, sourced locally and nationally, enabled by our efficient infrastructure. And, we do this all while keeping Corporate Social Responsibility fundamental in our organization.

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suppliers customers areas

Discover a Portfolio Tailored to Your Taste

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