50+ Years of Beverage Experience

We are proud of our past – and even more excited about our future.

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What Makes us Different

People: More than an Asset

Our team lives our values daily and their professional autonomy allows us to grow, together.

Customer Service is #1

Superior Beverage continually outscores our competitive wholesalers in customer satisfaction. We do this by building a culture committed to long term relationships, creative problem solving, and integrity.

Differentiated beverages

We partner with suppliers who lead our industry with innovation and listen to consumer feedback.

Route to Market Strategy

Our RTM Strategy gets more hands, on more cases, more frequently which ultimately equals more sales.

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Delivering Excellence through Generations

Since 1970, Superior Beverage has been a family owned and operated beverage distributor of beer, wine, spirits, soft drinks, and other beverage products in the Chicagoland area. We service our customers out of our 135,000 square foot temperature controlled warehouse, located in Montgomery, IL. We continually meet our customers’ needs through our total beverage portfolio approach, operational excellence, and market insights.

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Our History

Our entrepreneurial spirit dates back to the founder, Daniel C. Deufel. Today, Superior Beverage’s vision is set on meeting tomorrow’s beverage landscape.


Daniel C. Deufel purchased E. G. MaGill & Sons Beverage. He changed the name to Superior Beverage in October of 1970.


Superior Beverage moved to its current location, 1070 Orchard Rd. Montgomery, IL.


Responding to the growth of our portfolio, Superior Beverage expands its operations by building a 26,500 sq ft expansion onto its Montgomery location. 


Superior Beverage doubled its warehouse with a 64,000 sq ft addition, bringing total warehouse space to its current footprint of 126,600 sq ft.


Responding to the momentum of craft brands - Superior Beverage forms its first craft beer partnership with Goose Island Brewery.


Superior Beverage launches a non-alcohol division with the introduction of brands such as Nestle and Arizona Tea.


Superior Beverage welcomes nationally recognized Craft Brewery Founders Brewing Co. into its portfolio. 


Superior Beverage expands its local and regional craft brands by welcoming Buckledown, Toppling Goliath, 18th Street, 4 Hands, Deschutes Breweries plus other crafts.

SB Our Mission

Our Mission

The vision of Superior Beverage is to continue to exist in the long-term and grow responsibly, recognize our people as our most valuable asset, and build the best possible team and brand portfolio.

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